This Sony BRAVIA 40" 1080p LCD HDTV with Built-In ATSC/NTSC/QAM Tuner (KDL40EX400) retails at $699.99, but is just $628.00 at OnSale.com. Experience Full HD 1080p, incredible contrast and sharp, vibrant images with the Sony BRAVIA EX400-Series HDTV. Available in a variety of sizes, this great HDTV features Ambient Sensor and LightSensor Technology that automatically adjust the color and backlight based on a room's lighting. Close